My blogger buddy, Mike, sent me this link about Chipotle’s popular infomercial and asked me what I thought of it. The link highlights Chipotle’s anti-factory-farming-stance and their “food with integrity” mission statement. Some of you might be interested in my response to Mike, so here’s what I said to him:
Does Chipotle Really Care About Animals?
I like that Chipotle is raising awareness about the cruelty that exists on factory farms. I see this as a step in the right direction, but I still have to wonder if Chipotle actually uses humanely raised animals. I question this because the “humanely raised” label is often deceptive and doesn’t necessarily mean that animals are raised in “humane” conditions.
Birds raised for meat, for example, may be sold as “free-range” if they have government certified access to the outdoors. In order to fulfill this, a door needs to be open for only five minutes a day. Check out this link for more info.
What’s more, even if Chipotle is using animals that have been “humanely raised”; they’re still being slaughtered instead of being allowed to live to old age and die of natural causes. I personally don’t want to be slaughtered, so how can I approve of allowing this to happen to others?
One of the justifications we use for slaughtering living beings is saying, “It’s okay because it’s just an animal.” But what does that mean? Is that fair? Is that what you want for your dog or cat?
So from my perspective, I don’t see Chipotle as living up to their “food with integrity” mission statement. This is not to say that I’m not happy with what they’re doing. They’re raising awareness, getting people to think and talk about animal cruelty and they’re doing something. I just hope that in the future they, and other restaurants, do even more (a lot more!) to protect the rights of animals.